Fashion / Luxury, Store Design

Chrysalis Studio for Hats in the Belfry in Philadelphia: More like a home than a commercial retail environment

14 June 2017
Hats in the Belfry store interiors

From sign design to interior design, from fixture design to interior styling. Chrysalis Studio designed it all, giving a new look that uplift the Hats in the Belfry small shop charm

Hats in the Belfry is a U.S.-based hat retailer specializing in stylish, sensible and quality headwear. They recently relocated from South Street Philadelphia to Center City Philadelphia: from sign design to interior design, from fixture design to interior styling, Chrysalis Studio designed it all, giving a new look that uplift the Hats in the Belfry small shop charm.

Here, Hope Velocette – Chrysalis Studio designer – revealed Hats in the Belfry’s new brick and mortar concept. From the very project’s start Hope appreciated the existing stores “mom and pop” charm and used it as a springboard for the store’s new design direction.

In fact, the 900 sq. ft. space is bright and welcoming, so that you feels more like a home than a commercial retail environment. Rustic wood floors, reclaimed doors, and natural wood fixture details compliment and add warmth to the clean, white space. The low joist ceiling creates a feeling of casual comfort.

Kitchen islands and TV storage units inspired the stores oversized white fixtures, which provide the perfect backdrop for product and hold large quantities of back stock. Chrysalis Studio also styled and merchandised the store. Moreover the designer used accessible materials, typically found in the laundry room, to create dynamic, functional merchandising presentations that can easily change as new product flows through space.

Hats in the Belfry interiors view

Hats in the Belfry hats on wall

wall fixtures of Hats in the Belfry

freestanding elements of Hats in the Belfry

Hats in the Belfry view

window Hats in the Belfry

details of Hats in the Belfry

Hats in the Belfry entrance

exterior sign Hats in the Belfry

Design: Chrysalis Studio
Photography: Alyssa Maloof

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