Branding, Trade shows, Visual Merchandising

VXLAB designs Dongpeng stand for Cersaie 2017

14 November 2017
dongpeng cersaie interiors

Space & Identity: different geometries compose inviting shapes at the Dongpeng stand for Cersaie 2017

VXLAB is an international strategic design agency working on creative marketing, design culture and exhibition design.

Now more than ever Dongpeng make statement at Cersaie 2017 as a modern and leading company presenting a completely new design stand that will be replicated in the upcoming national and international trade exhibitions.

This time, last year’s concept “the nature of light”, lives in harmony with the new idea of “The Future is Polymorphous“:

Different geometries compose inviting shapes in the stand. There’s no doubt that the design element which may be highlighted is the light box that surrounds the stand’s facade.

Based on the theme “Dongpeng Resort” we can find, in the interior of the stand, different spaces with a specific function. We run an exhaustive interior design for Dongpeng, showing the stand as an elegant Asian resort with a Balinese atmosphere. This is reflected in the meeting area with a warm and intimate ambiance. Nevertheless, the exhibition space was inspired by an art gallery. Pure lines in that bright space where all the collections were presented in an artistic way emphasizing the creativity of Dongpeng’s designs: especially marble+ targeted to architects and prescriptors.

The stand has a clear commitment to technology, including led displays inside the space and also at the entrance, and developing a sound system to create a unique atmosphere.



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