AMlab designed Pharmacy Riva: a cozy place for a happier client
Pharmacy Riva is a cozy place, in which the client feels like home thanks to a pleasant combination of lights, sounds and perfumes. It is a sort of “Pharmacy 3.0” concept, that offers experiences that go beyond buying, fostering authentic relationships with the space and unexpected interactions with products.
Pharmacy Riva is a place that inspires natural feelings. Here the costumer can have a relaxing shopping experience, far away from the shop-and-go experience of shopping malls.
The project had a big purpose: to transform some irregular spaces into an attractive and cozy place for the client. A path to health, where you can find the right advice. A place that fosters interaction and relationships, giving rise to opportunities for meetings that go beyond the shopping experience, and offer the opportunity to rediscover authentic values.
AMlab designed a layout that let the client to cover all the store’s spaces. An engaging environment that invites you to explore every area of interaction.
Different materials, chromatic alternations and light effects: all these elements define different areas. The overall result is a place in which you can feel like at home. A place in which you can find your balance.